GDI Institute


Food Disruption Map

The Food Disruption Map shows the feasibility and acceptance of present and future innovations (status 2017). The innovations and trends are shown on two axes. The technology axis describes how far the feasibility of an innovation has advanced. Are we still at the start of a development, are we at the laboratory stage, or can we already not even imagine life without this new technology? The acceptance axis describes the extent to which an innovation is anchored in the mindset of the population. Is a technology rejected in principle, are we slowly getting used to it, or is it in fact explicitly wished for?

ENVISIONED THE IDEA PHASE, NOTHING CREATED YET PROTOTYPE DEVLOPEMENT INSIDE A LABORATORY APPLIED LIMITED DEPLOYMENT, TESTING FEASIBILITY AND SCALABILITY TECHNOLOGY SHIFT SCALE-UP OF THE TECHNOLOGY, MORE DEPLOYMENTS ESTABLISHED THE TECHNOLOGY IS AN INTEGRAL PART OF OUR LIFE VITAL DIFFICULT TO LIVE WITHOUT THIS TECHNOLOGY NATURALISED HARDLY RECOGNISABLE AS A TECHNOLOGY ANYMORE WANTED IS (OR SHOULD BE) PART OF DAILY LIFE ACCEPTED GETTING USED TO SEEING AND USING IT MIND SHIFT CHANGE OF MENTAL MODELS OR HABITS CONTROVERSIAL / NICHE ADOPTED IN NICHES, SOCIETY IS SCEPTICAL OR HOSTILE NOT ACCEPTED IDEAS THAT SHOULD NOT BE IMPLEMENTED FAR OUT SOUNDS LIKE (OR IS) SCIENCE FICTION NATURALISED HAS BECOME PART OF MENTAL DNA TECHNOLOGY MINDSET